What’s really stopping you from starting?

Published 24 days ago • 1 min read

Hey Reader,

Lately, I’ve been thinking about how often I see smart, capable women holding themselves back—not just in business, but in life.

They wait.
They second-guess.
They stall out before they even begin.

Especially when it comes to starting something new—like a business, a big life transition, or even just clearing out the clutter. They talk themselves out of it before they’ve even taken the first step.

I see this all the time in women who want to start their own business but feel like they need everything perfectly lined up first.
The right name. The perfect logo. A polished website. More training. A cute stack of business cards.

I get it—because I did it, too.
I once spent 18 hours building a website just to avoid telling anyone I was starting a business.

But here’s the truth:
Perfectionism is just fear in a pretty package.
And it’s keeping you from doing the very thing you feel called to do.

In this week’s quick YouTube video, I’m sharing what I wish I had known 10 years ago when I was just getting started and what I want every aspiring woman business owner to know now.

👉 Watch: The Perfection Trap & Your Business

It’s short, real, and meant to get you into action today. Whether you're launching something new, decluttering your home, or rethinking your next chapter—this message is for you.

Cheering you on always,
Amy
Your Life & Business Coach

P.S. I'd love to hear from you. Hit reply and tell me: Where is perfectionism keeping you stuck right now? (even if you're not starting a business 😉)

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