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Hey Reader, A reader wrote back to me last week, after the purple shovel story. She told me something honest. For a long time, she kept her distance from my work. She thought I wanted everyone to throw away everything they owned. Take a picture. Toss it. Done. She wasn't wrong to think that. That's close to what the story said. Here's the harder truth underneath it: if you don't say clearly what you believe, people fill in the blank for you. Sometimes they get it right. Sometimes they don't. So let me say it clearly. Inside my closet, there's a small shelf of stuffed animals. I look at them every day. They're not "someday I might need this" sentimental. They're just sentimental. I'm not photographing those and letting them go. I don't believe in none. I believe in some. That's actually the stand I take — on stuff, and on everything else. As a professional organizer, or a woman running any kind of business, you're allowed to have one too. Here's mine:
"Don't seek approval. Seek to be heard." — Seth Godin Taking a stand means some people will misread you before they ever talk to you. That's not a cost. That's the point. Agree or disagree, but either way, you know exactly who I am. Vanilla doesn't attract anyone. What you stand for does, even the parts some people will never agree with. If you're an organizer or an entrepreneur who hasn't written your own list yet, start here. 👉 Your One Offer Clarity Worksheet It's the first step to knowing exactly what you stand for and saying it in sixty seconds. Selling is serving. Amy P.S. If you already know what you stand for but haven't built the pricing and the calendar to match it, that's exactly what we work on in 1:1 coaching. Book a call — no pitch, just a real conversation about where you're stuck. |
I’m Amy Slenker-Smith — business coach for professional organizers. You’ve been booking paid clients for a while now. But you’re still undercharging, overexplaining, and piecing together an income. You’re not new. You’re stuck. That’s what we fix. Sign up here to learn more.
Hey Reader, Almost every organizer I coach has a woman in her head she wants to help. A neighbor. A sister-in-law. A young mom with three kids and a kitchen she has lost control of. A real problem and no budget. I have one too. Here's what I watch happen next. She builds her whole business around that woman. Nine months in, nothing has sold. So she decides her offer is wrong. She changes it once, twice, five times. Eventually she stops and calls it a failed business. Or worse yet, treats it...
Hey Reader, I'm taking my coaching on the road again. First stop: checking on dad and dropping off Zeke the cat. We're meeting friends for a long weekend in Boothbay Harbor, Maine. There's nothing like New England in the fall. 🍁 On Tuesday, I had seven coaching calls. And the same thing came up in four of them. Not pricing. Not marketing. Not finding clients. Talking about their own work. One client rated her confidence at a 5 out of 10. She's a professional organizer. She did everything I...
Hey Reader, This week I had two goals: rest, and show up well for my clients. If you've been following along, I've been on the road a lot. It felt so good to be home. Steve's back after two weeks away. We're headed to see Zack at college today. Our house is peaceful, and I missed it. I didn't take any new client calls this week. And a part of me felt guilty about that, like I should double-check that I wasn't being lazy. I told my coach. He laughed at me. My roster is strong right now, and...