I’m Amy Slenker-Smith — business coach for professional organizers. You’ve been booking paid clients for a while now. But you’re still undercharging, overexplaining, and piecing together an income. You’re not new. You’re stuck. That’s what we fix. Sign up here to learn more.
I don't want you to throw everything away
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Hey Reader, A reader wrote back to me last week, after the purple shovel story. She told me something honest. For a long time, she kept her distance from my work. She thought I wanted everyone to throw away everything they owned. Take a picture. Toss it. Done. She wasn't wrong to think that. That's close to what the story said. Here's the harder truth underneath it: if you don't say clearly what you believe, people fill in the blank for you. Sometimes they get it right. Sometimes they don't. So let me say it clearly. Inside my closet, there's a small shelf of stuffed animals. I look at them every day. They're not "someday I might need this" sentimental. They're just sentimental. I'm not photographing those and letting them go. I don't believe in none. I believe in some. That's actually the stand I take — on stuff, and on everything else. As a professional organizer, or a woman running any kind of business, you're allowed to have one too. Here's mine:
"Don't seek approval. Seek to be heard." — Seth Godin Taking a stand means some people will misread you before they ever talk to you. That's not a cost. That's the point. Agree or disagree, but either way, you know exactly who I am. Vanilla doesn't attract anyone. What you stand for does, even the parts some people will never agree with. If you're an organizer or an entrepreneur who hasn't written your own list yet, start here. 👉 Your One Offer Clarity Worksheet It's the first step to knowing exactly what you stand for and saying it in sixty seconds. Selling is serving. Amy P.S. If you already know what you stand for but haven't built the pricing and the calendar to match it, that's exactly what we work on in 1:1 coaching. Book a call — no pitch, just a real conversation about where you're stuck. |
Amy Slenker-Smith, Simply Enough
I’m Amy Slenker-Smith — business coach for professional organizers. You’ve been booking paid clients for a while now. But you’re still undercharging, overexplaining, and piecing together an income. You’re not new. You’re stuck. That’s what we fix. Sign up here to learn more.
Hey Reader, Three times this month, one of my clients ran the perfect consult. She walked the prospective client through every room. The client finally stopped apologizing for the mess and started planning what could actually change. Then: "This sounds amazing. I just need to talk to my husband." Nine days later. Zero callbacks. Here's the honest truth: research shows a woman's cortisol stays elevated all day in a cluttered home. Her husband's does not. She's carrying a weight he can't feel,...
Hey Reader, I was on vacation last week. Somewhere between sandcastles and sunscreen, we loaned our old purple shovel to a family setting up their tent. We've had that shovel for fifteen years. It's built more sandcastles and dug more holes for umbrella poles than I can count. The next morning, I realized we never got it back. My heart actually skipped a beat. I coach people through letting go of thirty years' worth of stuff. I'm not supposed to panic over a plastic shovel that cost three...
Hey Reader, Next week I'm taking ten days off. And for the first time in a long time, I'm not dreading the leaving part. Two years ago, I nearly closed this business. I wrote about that here. So it means something that this week, everything is tucked in. My clients are cared for. They know I'll be checking Voxer and text in the evenings, not on demand. And then I'm gone. It reminds me of my corporate days — when I'd hand things off knowing the work would hold without me hovering over it. I...