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Hey Reader, A reader wrote back to me last week, after the purple shovel story. She told me something honest. For a long time, she kept her distance from my work. She thought I wanted everyone to throw away everything they owned. Take a picture. Toss it. Done. She wasn't wrong to think that. That's close to what the story said. Here's the harder truth underneath it: if you don't say clearly what you believe, people fill in the blank for you. Sometimes they get it right. Sometimes they don't. So let me say it clearly. Inside my closet, there's a small shelf of stuffed animals. I look at them every day. They're not "someday I might need this" sentimental. They're just sentimental. I'm not photographing those and letting them go. I don't believe in none. I believe in some. That's actually the stand I take — on stuff, and on everything else. As a professional organizer, or a woman running any kind of business, you're allowed to have one too. Here's mine:
"Don't seek approval. Seek to be heard." — Seth Godin Taking a stand means some people will misread you before they ever talk to you. That's not a cost. That's the point. Agree or disagree, but either way, you know exactly who I am. Vanilla doesn't attract anyone. What you stand for does, even the parts some people will never agree with. If you're an organizer or an entrepreneur who hasn't written your own list yet, start here. 👉 Your One Offer Clarity Worksheet It's the first step to knowing exactly what you stand for and saying it in sixty seconds. Selling is serving. Amy P.S. If you already know what you stand for but haven't built the pricing and the calendar to match it, that's exactly what we work on in 1:1 coaching. Book a call — no pitch, just a real conversation about where you're stuck. |
I’m Amy Slenker-Smith — business coach for professional organizers. You’ve been booking paid clients for a while now. But you’re still undercharging, overexplaining, and piecing together an income. You’re not new. You’re stuck. That’s what we fix. Sign up here to learn more.
Hey Reader, There's one sentence I've heard from clients more times than I can count. If I had a dollar for every time, I'd be a really rich lady. "Oh, we just need to go through that stuff and decide what to get rid of." You've heard it too. On a first call. At the end of a session. Standing in front of the garage. And they mean it when they say it. But the client who says this rarely goes through the pile on her own. It's been sitting there for months. Maybe years. That isn't a character...
Hey Reader, I've spent ten years in other people's kitchens, which means I see the gifts that worked and the ones that didn't. Many people love shopping and gift-giving, especially at the holidays. And recipients know this about the gift-giver. That's what makes the items hard to get rid of later. A lot of the gifts that a professional organizer donates are because someone felt guilty. Last year, one of my clients paid for a cleaning lady for each of her three daughters who were married with...
Hey Reader, Almost every organizer I coach has a woman in her head she wants to help. A neighbor. A sister-in-law. A young mom with three kids and a kitchen she has lost control of. A real problem and no budget. I have one too. Here's what I watch happen next. She builds her whole business around that woman. Nine months in, nothing has sold. So she decides her offer is wrong. She changes it once, twice, five times. Eventually she stops and calls it a failed business. Or worse yet, treats it...