Hey Reader,

This week I had two goals: rest, and show up well for my clients. If you've been following along, I've been on the road a lot. It felt so good to be home.

Steve's back after two weeks away. We're headed to see Zack at college today. Our house is peaceful, and I missed it.

I didn't take any new client calls this week. And a part of me felt guilty about that, like I should double-check that I wasn't being lazy. I told my coach. He laughed at me. My roster is strong right now, and resting was never the wrong call. But fear doesn't need a good reason to show up. It just shows up.

Fear doesn't always look like fear. Sometimes it looks like guilt for resting. Sometimes it looks like a project you never finish.

I got on a coaching call this week with a client who'd been talking about a post she wanted to write. For three weeks.

Most of what looks like procrastination isn't laziness. It's fear.

She said it herself, right there on the call: "I'll start a project and do the first part, but I never bring it all the way around." We talked about why. It wasn't a skills problem. It was fear, wearing a nice outfit. She thought she was being intentional. She was actually stuck.

Here's what got her moving:

• Wrote the post in ten minutes instead of planning it for three weeks
• Just used words and her own photo
• Set a good-enough-to-post bar instead of a ready-to-publish bar
• Let it be imperfect. Let people see her.
• Hit send on the thing she'd been sitting on for three weeks

Perfectionism isn't a high standard. It's fear wearing a nice outfit.

If you're putting off something instead of starting it, that's not a planning problem.

👉 Book a call with me​

Bring the thing you've been putting off. I've got a few spots left — let's use one of them.

Planning is not starting. Starting is starting.

Amy

P.S. Not sure where to start? Start with the one thing you're actually selling. Your One Offer Clarity Worksheet →​