Hey Reader,

The best marketing advice I can give you is four words long.

Go talk to people.

It's the thread running through almost every call I've had this month. With my clients, and with the business owners I meet on discovery calls. They know they need more clients. And talking to people is the part they keep putting off.

So they go to another networking event. They connect with another vendor. They update the website one more time.

Busy — but not with the right things.

It all feels productive. But it isn't needle-moving. It's not revenue-generating. And that's where your focus needs to be.

I know this one from the inside. A few months before I started working with my coach, I knew I needed to get out of my basement and start talking to more people. Now I spend even more time in my basement. But it's on Zoom calls, talking to people.

In the words of my coach, "Have a call or book a call." Until my client roster is full, which it almost is, those are my two choices.

Here's what I see underneath it. Most organizers can't say their calendar is full the way they want it to be. Not the volume. Not the caliber of client. Not the right price.

Very often it's because they're still unsure of what they're selling, and that keeps them from talking to people. That part can be fixed. And once you can say what you sell, and more importantly how you help people, the conversations get a lot easier.

Here's what talking to people looks like for the clients I'm working with right now:

• One is emailing every past lead from the last two years, with a detail from their original form and her booking link.
• One set a goal of four real conversations this week. Not posts. Conversations.
• One is giving her non-client days to coffee meetings and phone calls, and letting the website wait.
• One is reaching out to families she worked for in her old job, because they already trust her.
• One is posting from her personal Facebook profile instead of her business page, because that's where her friends already are.

None of them needed a perfect website first. They needed to know what they sell, and then tell someone.

If you're not sure yet what you're selling, start here. It takes about 20 minutes.

👉 Your One Offer Clarity Worksheet​

Amy

P.S. Have a call or book a call. If you'd like one of your calls to be with me, here's the link to book a call. I'm booking about three weeks out right now, so grab a time now before they're gone. We'll talk about what you sell and how to talk to more people.